GoPro’s action camera lineup has skewed toward the enthusiast side for a while — you get a Hero6 because you intend to document your bike rides and surfing expeditions. Now, however, GoPro is ready to court more first-timers. It’s releasing a $199 Hero (no number, just “Hero”) meant for beginners and occasional users who’d rather not spend a fortune and passed on the similarly priced but relatively niche Hero5 Session. There’s no 4K or similar high-end features (you’re limited to 1440p at 60 frames per second), but GoPro is betting you won’t mind.

Instead, the focus is on ease of use: you get a 2-inch touchscreen with “streamlined” capture options, voice control and WiFi syncing with your phone. You can also expect virtually mandatory features like 30-foot water resistance, stabilization, and support for GoPro’s usual mounting accessories. The new Hero is available worldwide as of today.

We’ve technically been here before, as GoPro had plainly-titled Hero cameras a few years ago. However, the revival makes sense in light of GoPro’s current situation. The company’s sales are hurting to the point where it’s licensing its technology to supplement its core business. A more affordable camera could not only give those sales a short-term boost but help GoPro in the long run by prompting upgrades to higher-end models in the long run.