It’s June 2018, and the rumor machine is heating up when it comes to the new iPhone models due to come out later this year.

Apple’s current premium line-up consists of the iPhone X, iPhone 8 and iPhone 8 Plus. It’s no secret that this line-up that was launched last hasn’t been as magical as past iPhone generations for a few reasons:

  • Even though the iPhone X is innovative with its bezel-less design and advanced Face ID face recognition system, the price point is very high (the 256 GB model will set you back USD 1150) and that has put off many potential buyers.
  • The iPhone 8 and iPhone 8 Plus are more easy on the wallet and do take over many technological innovations from the iPhone X, but the huge bezels feel very dated, especially considering that the Plus model with 256 GB still costs almost USD 1000!

The bezel-less design that Apple introduced in 2018 on the iPhone X, including the controversial notch, has become commonplace now and most manufacturers have models today offer the same look and feel for a much affordable price. If you are willing to use Android instead of IOS, that is.

Apple iPhone lineup in 2018

iPhone lineup 2018

iPhone lineup 2018

For 2018, Apple is rumored to introduce 2 new phones and refresh the iPhone X. No, the notch is not going anywhere, and fingerprint scanning will be a thing of the past, as all the new phones will rely on Face ID for authentication.

The new lineup will consist of a refreshed iPhone X with the same 5.8 inch OLED display, a new model that can be seen as an “iPhone X Plus” that will have a larger, 6.5-inch OLED display, and another new model that will probably be significantly cheaper. This last model will still have the same design, including a notch, but will have a 6.1-inch LCD display instead of an OLED one.

The latter LCD iPhone is also rumored to have a single instead of a dual rear camera and the casing will be made of aluminum instead of stainless steel. All this should push the price down to a more affordable USD 700 to USD 800, which is still quite a bit of money for a single camera, LCD phone.  There is, however, a rumor that this phone would use active LCD technology that would reduce bezels and improve resolution and image clarity significantly, but the question would then be how that would ensure a lower price point. Remains to be seen.

Is This Enough?

Will this be enough to keep Apple on top? That remains to be seen. The Android competition is not sleeping on the job, with fully bezel-less phones coming to the market later this year, such as the Oppo Find X. A truly bezel-less phone is certainly on Apple’s roadmap, but the question is when. If Apple wants to wait for technology to evolve to the point they can integrate all the sensors and cameras into the display instead of above it, we could be stuck with a notch for a few years to come, and that might displease customers looking for the latest and the greatest.