Anything that Apple does is news, and that includes speculation of what the colors might be for this years iPhone lineup. Apple might launch the 2018 new iPhones in brand new colors, including orange (really?).

As reported earlier, Apple is getting ready to launch 3 new iPhones this coming September, a refreshed iPhone X with the same 5.8-inch OLED display as the current phone, new model that can be seen as the “iPhone X Plus” with a larger 6.5-inch OLED display and a “budget” iPhone X with a large 6.1-inch LCD screen.

According to legendary and scarily accurate top analysts Ming-Chi Kuo, 9to5Mac is reporting that the new iPhones will be available in a slew of new colors, a very unusual move for Apple, as typically the color palette is limited to greys and blacks, with the occasional rose gold thrown in for good measure.

Kuo predicts that the top-of-the-line model 6.5-inch model will launch in black, white and a new gold color. The cheaper LCD model on the hand will also debut in grey, white, blue, red and orange variants.

From a product marketing standpoint, this makes sense, as the LCD phone, with its “budget” price (which might still end up costing as much as 700 US dollars) will probably be aimed at a younger audience that can’t afford the top models, and offering a wider color palette will certainly help convincing them to buy one. The 3 color approach for the 6.5-inch model, on the other hand, makes a lot of sense since this will be a top premium device that will easily approach the USD 1.000 in price for the base configuration, and more if you things like extra memory. People that buy 1.000 dollar phones are not typically looking at a wide range of colors to choose from.

Personally, I don’t really care about the color, as there is no way I won’t slap a protective case around such an expensive device, and transparent cases are usually, well, ugly. I frankly don’t even remember what color my phone is…